Lot of noise about content marketing, it will drive more sales than advertising, not enough companies have a strategy or are investing into it, there is a shortage of content talent. There will no doubt be a surge in content management ‘experts’ as the agencies jump onto a new recruitment opportunity and businesses bid for their rainmakers. Easy ways to get content is populate your site with the work of others – also an easy way to lose the point of content – which is to find users who like or are interested in what YOU do.To get unique content I’d look at the best people in your company- use their ideas, opinions and outlooks and areas of expertise to create content. if they’re your best people they’re driving your business already.People like what they do offline they will online. You’ll be amplifying their brilliance. Conversions will be easier when customers get what they see on the tin.