Five years ago, if a brand emailed a consumer more than once a week they’d be accused of spamming. Spamming was used to label both unsolicited emails received from brands which had permission to contact you but were doing it too often or had a really poor approach. Email marketing rules are forever changing, evolving with consumer behaviour, technology and economic conditions. Today its OK for a brand to be contacting you more than once a week, as long as the mail is consumer focused and the potential benefits strong enough. In November I received an email every 3 days from Marks and Spencer. They had something to offer me each time.This stopped me unsubscribing.
Preview our NEW Christmas TV ad & shop the outfits!
ENDS TOMORROW: Xmas Food To Order early bird offer
Sshh…Sale starts online from 8pm tomorrow
SALE NOW ON! Up to 50% off selected women’s and kids’ clothing!
Introducing a very current account from M&S Bank
Marks & Sparkle for your home + 3 for 2 mix & match on
From the Fashionista to the Perfect Gent – find the perfect gifts now
MISS PATTON, don’t miss out! Your online 15% off code ends this Sunday ( I did miss this due to email fatigue – again proving personalisation doesn’t always make a difference )
20% off knitwear until Sunday + Dine In for £10 this weekend
Get the PERFECT PARTY LOOK + half price champagne!
Outfit ideas | Trends | Features – check out our new Style Edit
Luxury gifts for your special someone + Weekends In: roast for 4 for £10!
However, we’ve hit December and its increased to one every two days. The money off/sale angle isn’t appealing to me. In fact its made me devalue them a bit and hang off purchasing anything waiting to see what the next offer will be plus I know January sales will start 26th so maybe i’ll wait until then. Like a long standing friend who has nothing new to say I don’t want to cut the contact but I’m getting seriously bored. I’m reading emails which talk about quality and uniqueness and feature varied content due to collaboration.
I’m looking for a deeper connection not just the financial. I want to be engaged, not just sold to. Focus on your content. Tell me more about the company, about the plans for Womenswear ( crappy quality fabric and terrible colours) which we know has taken a massive knock sales wise the past few years. Give me some insight into the stores, do some taste tests with customers, involve us, invest into the relationship and you’ll reap the benefits. Surprise me once in a while. Do something without expecting anything in return and you’ll probably get lots.