Was out walking the dog last night catching up on podcasts, tends to distract me from the biting cold and stops me wondering if the sun is ever going to make an appearance again. Listened to James Wedmore talking about using video to generate traffic, about the discrepancy between the number of people who watch YouTube videos and people who create them and why that’s a huge opportunity. He’s had success selling his video strategies online and is a natural teacher, a confident orator and comfortable with the spotlight on him. Maria Forleo has made a fortune driving her advice and marketing courses using video. I really like her ease in front of the camera, super confident with good advice but funny with it. You don’t need to be a professional video maker to be successful with video. I remember watching Lauren Luke five years ago and thinking she was brilliant, just being herself and talking to other people who were into the same thing she was. Her pug snoring away in the background. She later launched her own make up range in the US after working with Barry M. Go girl!
Wired ran an article called Talent Tube on Brits creating their own YouTube channels and earning good money. I had no idea it could be so lucrative if you hit the right niche.Jamal Edwards, a highly successful 22 year old has had 130 million views on his SB.TV channel and has recruited 215,000 subscribers. Sunday Times 2012 ranked Edwards on its annual Young Rich List at £6 million. He has merchandise and brand deals with Adidas, Nike and Sony.
While we’re not all going to launch video channels with the advance of technology we’re definitely going to be using it more. I’ve just spent the last week recording video’s of myself answering questions on a host of different topics for an app launch I’m working on. Brands will post questionnaires through the app and consumers respond to questions using video, text or audio from their own devices. Instant, frank, detailed responses. The value for Market Research is a no brainer and conversations we’ve have so far are very positive but I’m interested on the very specific content brands will be able to curate from their customers to get a better insight into what drives them. ‘Tell us why you started running’ ‘Tell us about the worst date you ever went on’ Lots of different stories which can be used to understand and connect with each other . I’m no extrovert. The first few responses I did were a bit painful. The nose – HUGE! The hair – urgh. I thought I sounded a lot better than I actually do.Why oh why do I not look like Heidi Klum??? To be honest though, the more I did it the less self conscious I became and on take 10 I was used to looking at and hearing myself. I am what I am. What you see is what you get. My girlfriends are still recording, responding to pleas for more test videos. Guaranteed there’ll be more make up than usual and some dodgy accents. Truth takes some getting used to 🙂 I’ll post some examples in the coming weeks.
So what about Video profiles? The technology to submit video content instantly is here. Isn’t it odd that we still stick with photographs and text to represent ourselves online? Dating Profiles, Linked in Profiles, Product Reviews, Comments. How much more effective would they be if we were seen and heard? Body language, tone of voice, the real you not just the you looking great in particularly good light. Some businesses will see this type of transparency as a real threat to revenue. Subscriptions, recommendations and reviews all drive online revenue. The people you picture in your head rather than the people as they are have real online value. Personally I think introducing video into our online profiles will be an exciting step forward.Tone, body language, charm, charisma, these are things we currently miss out on. These are also the things that make us buy into someone, trust in them, believe what they say, like them, listen to them. So introducing this into the mix is a good thing. It will be easier to find your kind of people through the web. Networks may become smaller but interactions and engagement will have more value because how we choose connection will be based on more than words.