Customer Relationship Management, Online Community Management, Membership Engagement, Social Media Management, the online industry is full of roles which focus on using data to develop relationships and services based on an individuals needs and preferences. RFID is used to address the challenge of enhancing and personalising the experiences of large groups of people. Disney has already started. RFID “MagicBands,” will replace paper tickets and will be used to enter parks and hotel rooms and to buy food and souvenirs throughout the Disney resorts. The RFID wristbands will also interact with other sensors in Disney’s parks, allowing characters to greet guests by name.
Holiday parks aren’t the only industry to recognise the value of RFID.The festival industry has been experimenting with RFID to try to reduce the amount of time people spend in queues or at bars.The focus is on the individual, using the data generated by their unique UID code to make their experiences more memorable and enjoyable. RFID has been used to activate digital signposts, deliver selected music downloads, post photos to social media platforms and log votes on giant scoreboards. Event organisers use it for market research tracking interest from delegates in various exhibitors, to deliver contact details and FAQ packs to mobiles and inboxes and to assign VIP treatment.RFID is being also being recognised by the retail sector as a smart way to control stock and by national companies to manage mobile workers and for asset management – hotels use bendable and washable RFID tags on bathrobes and towels. My area of RFID is experiential, using wristbands to enhance visitor experiences at events and music festivals.
RFID For beginners
RFID is a data collection technology that uses electronic tags for acquiring data in that every time the tag is scanned it is written to a central database which builds a picture of the wearers behaviour, habits and preferences.
Each RFID wristband Inlay is allocated a Unique Identifying Number (UID) when constructed. When the RFID wristband is issued this number is captured by the RFID printer and allocated to the customers records. This way, whenever the RFID wristband is scanned, the system creates a unique activity record.
RFID wristbands cannot be duplicated – therefore eliminating counterfeits.
If a wristband is stolen or lost it can be cancelled off the database immediately rendering it useless.
Wristband permissions can be changed at will, effective immediately.
Benefits of RFID
- Accessible and reliable
- Can integrate with most data management systems
- Can integrate with Smart Phones, Tablets, PCs, Touch Screens
- Can be park and site specific or world-wide
- Relevant for B2B and B2C
- Hundreds of uses – tickets, room locks, cashless, queue busting, personalised incentives
- Drives operational cost and time savings and efficiencies
- Acquisition of high value consumer data
Why you’d consider RFID
- To make people feel appreciated
- To control costs
- To collect real time data
- To gain market insight
- To enhance customer service
- To make events cashless
- To prevent fraud
- To connect online and offline promotions
- To enhance an existing database
5 Ways to Use RFID at Your Events – blogpost
Burberry and RFID Retail Experience Here
Find out more about RFID
Email me (firstname.lastname@example.org) and i’ll send over a Guide to RFID presentation which goes more into the technology and how databases interact.